Specialist partners for
ambitious activewear brands.

Demitra Catleugh is a multidisciplinary Product Director with 12+ years of experience across activewear, performance and luxury fashion, including 6+ years in the GCC.

As SQUATWOLF's first product hire, she helped build the product and design function from the ground up as it grew from a start-up to one of the region's leading activewear brands.

Her experience spans the full product lifecycle, from product strategy and range architecture to design, technical development, sourcing, merchandising and production. Her wider career includes luxury fashion and swim and resort, with experience at Net-a-Porter and Paris Fashion Week.

Keith Banks is a multidisciplinary Brand Director with 12+ years of experience across performance, hospitality and tourism.

Ex-Creative Director across five-star hotels and resorts within one of the GCC's leading hospitality groups, and ex-Commercial Director at Create Media, one of Dubai's leading agencies.

As co-founder of a GCC performance eyewear brand, Keith brings hands-on brand building experience and a broad commercial and creative perspective across strategy, positioning, creative direction and campaigns.