01 / BRAND

Build a brand
people remember.

Strategy, identity and creative direction for activewear brands built to compete.

DISCUSS YOUR BRAND
Art-directed activewear brand world

02 / TWO WAYS TO BUILD

Starting from zero.
Or ready for what’s next.

Dark tactile brand-development materials

01 / NEW BRAND

Build from the beginning.

For founders and businesses creating a new activewear brand, we build the strategic and creative foundation required to enter the market with clarity and distinction.

DISCUSS A NEW BRAND
Activewear garment and brand detail

02 / BRAND EVOLUTION

Taking an established brand further.

For established activewear brands ready to reposition, evolve their identity or enter a new market with greater relevance and a clearer competitive position.

DISCUSS BRAND EVOLUTION

03 / HOW WE BUILD BRANDS

From idea to a complete brand system.

Notebook with Ideas, Culture and Movement written by hand
01

NAME

Naming & Strapline

Define a distinctive name and verbal starting point for the brand.

Editorial athlete contact sheet for activewear brand positioning
02

POSITION

Brand Strategy

Define the audience, market position, purpose, personality, messaging and competitive advantage.

Recessed V identity mark on a warm taupe surface
03

CREATE

Brand Identity

Translate the strategy into a distinctive visual and verbal identity built for recognition.

Brand book embossed with Vision, Strategy and Identity
04

APPLY

Packaging & Application

Bring the identity into the physical brand experience through packaging and key customer touchpoints.

Open editorial brand book featuring a female activewear athlete
05

SYSTEMISE

Guidelines & Assets

Build the guidelines and final assets required to protect consistency as the brand grows.

04 / FROM BRAND TO MARKET

Build the brand.
Create the product.
Take it to market.

Macro detail of activewear fabric and seam construction

PRODUCT

Translate the brand into a commercially coherent activewear collection.

EXPLORE PRODUCT
Activewear athlete in motion with flowing fabric

CAMPAIGN

Bring the brand and product to market through creative direction and campaign development.

EXPLORE CAMPAIGN
Close-up of a male athlete in a black performance T-shirt

05 / START A BRAND PROJECT

Ready to build
what comes next?

Whether you're creating a new activewear brand or evolving an existing one, bring VIVID into the conversation.

DISCUSS YOUR BRAND