01 / PRODUCT

Create product
that competes.

Strategy, design and development for activewear brands built to lead.

BUILD YOUR PRODUCT
Activewear product hero

02 / TWO WAYS TO BUILD

Starting from scratch.
Or building on what works.

New activewear product development

01 / NEW PRODUCT

Build from the beginning.

For founders and businesses entering activewear, we develop new collections and categories from strategy through design, development and production.

START YOUR PRODUCT JOURNEY
Activewear product evolution

02 / PRODUCT EVOLUTION

Elevate and expand.

For established brands, we evolve and expand product ranges, enter new categories and strengthen your product offering to compete more effectively within the market.

DISCUSS PRODUCT EVOLUTION

03 / HOW WE DEVELOP PRODUCTS

From idea to a complete product system.

Creative strategy for an activewear collection
01

CREATIVE STRATEGY

Define the market opportunity, collection strategy, range architecture and product direction.

Activewear design development
02

DESIGN DEVELOPMENT

Translate the strategy into a distinctive, commercially coherent activewear collection.

Activewear technical development
03

TECHNICAL DEVELOPMENT

Turn approved designs into detailed technical specifications, ready for development.

Activewear sampling and development
04

SAMPLING & DEVELOPMENT

Work through factory handover, sampling, product development and bring the collection into physical form.

Activewear fit and finalisation
05

FIT & FINALISATION

Review, refine and resolve the product through fit development ahead of production.

04 / PRODUCT THAT PERFORMS

Designed to perform.
Built to compete.

Back of a male athlete under warm directional light

06 / WORK WITH VIVID

Build something
worth competing with.

From new collections to product evolution, bring specialist activewear expertise to your next stage of growth.

WORK WITH US