WORK
Selected work.
Brand, product and campaign projects developed for activewear and performance brands.
PRODUCT
Product
Range development from creative strategy through design development to production-ready implementation.
01 ·
Women's Gym Innovation
Activewear · Womenswear
A category-defining gym range for women sleek silhouettes, structural support systems, performance-grade textiles.
02 ·
Control SystemsActivewear · Menswear
Premium black performance activewear engineered for resistance training — sharp lines, calibrated compression, zero distraction.
03 ·
Hybrid PerformanceActivewear · Performance
A unisex performance system built on dynamic textures, technical knits and movement-led construction.
04 ·
Strong Era
Activewear · Endurance
An endurance-led range developed for outdoor running, conceived in desert-inspired tonality and breathable lightweight knits.
05 ·
Flow StateActivewear · Yoga & Movement
A minimalist women's range for studio practice second-skin knitwear, considered seam placement, calm tonal palette.
06 ·
Precision StudioActivewear · Running
A running capsule engineered for precision calibrated fit, race-ready ventilation, race-day clean aesthetic.
07 ·
Terracotta Edit
Product System · CAD
A coordinated product system sports bra, short and accessory family built on a single CAD module logic.
08 ·
Unorthodox CEOActivewear · Lifestyle
An off-duty performance range that bridges training and city wear — tailored athletic silhouettes for a polished daily uniform.
09 ·
Agility TrainingActivewear · Training
High-Performance Design for Precision Movement
10 ·
Urban Stride
Activewear · Running
Built for Pace, Designed for the Streets A performance running capsule engineered for the urban runner.From tempo runs to track sessions, each piece fuses technical performance with a directional aesthetic built for those who run with purpose and
CAMPAIGN
Campaign
Brand ecosystems, activations and campaign work delivered for global sport and lifestyle brands.
01 · 2026
NIKE - Footballverse
Campaign
Nike FC - “Footballverse” a football-focused experience designed to inspire young football fans and players.
02 ·
ADIDASCampaign
03 ·
GO Sport Go RunningCampaign
Our initial work with GO Sport sparked the “Go Further” ethos, a narrative that inspired people to strive for self-improvement and conquer their limits. Now we’re back in partnership with adidas, creating work deeply rooted in the thriving running and training scene of the Middle East.
04 ·
12 Hours Layover Challenge | Visit Dubai
Campaign
What if you had just 100 AED to spend on your next layover in Dubai? Discover how you can explore the buzzing city of Dubai in just 12 hours, from the fragrant lanes of the Spice Souk to the mesmerizing Dubai Fountains, all on a budget!
LET'S BEGIN