WORK
Case studies.
Each case sets out the problem, what we identified beneath it, the decision taken and what became clearer, stronger or more manufacturable as a result. Visual outputs appear as evidence of the work, not as the work itself.
Consultancy engagements are added here where confidentiality permits. Explore Consultancy →
01 · Product ·
Women's Gym Innovation
- Challenge
- A category-defining gym range for women sleek silhouettes, structural support systems, performance-grade textiles.
02 · Product ·
Control Systems
- Challenge
- Premium black performance activewear engineered for resistance training — sharp lines, calibrated compression, zero distraction.
03 · Product ·
Hybrid Performance
- Challenge
- A unisex performance system built on dynamic textures, technical knits and movement-led construction.
04 · Product ·
Strong Era
- Challenge
- An endurance-led range developed for outdoor running, conceived in desert-inspired tonality and breathable lightweight knits.
05 · Product ·
Flow State
- Challenge
- A minimalist women's range for studio practice second-skin knitwear, considered seam placement, calm tonal palette.
06 · Product ·
Precision Studio
- Challenge
- A running capsule engineered for precision calibrated fit, race-ready ventilation, race-day clean aesthetic.
07 · Product ·
Terracotta Edit
- Challenge
- A coordinated product system sports bra, short and accessory family built on a single CAD module logic.
08 · Product ·
Unorthodox CEO
- Challenge
- An off-duty performance range that bridges training and city wear — tailored athletic silhouettes for a polished daily uniform.
09 · Product ·
Agility Training
- Challenge
- High-Performance Design for Precision Movement
10 · Product ·
Urban Stride
- Challenge
- Built for Pace, Designed for the Streets A performance running capsule engineered for the urban runner.From tempo runs to track sessions, each piece fuses technical performance wi…
11 · Campaign · 2026
NIKE - Footballverse
- Challenge
- Nike FC - “Footballverse” a football-focused experience designed to inspire young football fans and players.
12 · Campaign ·
ADIDAS
13 · Campaign ·
GO Sport Go Running
- Challenge
- Our initial work with GO Sport sparked the “Go Further” ethos, a narrative that inspired people to strive for self-improvement and conquer their limits.
14 · Campaign ·
12 Hours Layover Challenge | Visit Dubai
- Challenge
- What if you had just 100 AED to spend on your next layover in Dubai?
LET'S BEGIN